AI that survives contact with reality.
Agentic systems, enterprise architecture, AI strategy, and the practical work of turning emerging technology into something people can actually use.
Founder · AI leader · software engineer · hybrid athlete · hands-on builder
I build things that move.
AI systems. Companies. Products. Performance. Smart homes. Things I can take apart and make better.
I’m Amr ElSehemy — founder of Knowlly, Senior Manager at Deloitte Innovation Hub, AI & Data leader, software engineer by education and builder by instinct. I like making things work — in code, in products, in training, and in the physical world.
01 / The worlds
Different materials. Same instinct: build.
Ideas should become objects.
Knowlly, apps, demos, prototypes, side projects and the constant urge to make the thing instead of just talking about the thing.
Train. Measure. Adjust. Repeat.
HYROX, running, wearables, lactate, recovery, technique and the pursuit of becoming a more capable athlete through data.
Still a kid. Much better tools.
LEGO, Bosch tools, smart-home automation, DIY and hands-on fixes — different materials, same satisfaction: understand the system, assemble it properly, then make it better.
02 / Right now
Current operating system.
Founder
Knowlly
Building an AI company around useful products, systems and experiments — with the bias toward shipping that has followed me through every part of my career.
Leadership
Deloitte Innovation Hub
Senior Manager working across AI, data, engineering and innovation — turning ambitious technology into enterprise capability and business outcomes.
Athlete
Building a faster engine
HYROX is my current physical laboratory: pacing, efficiency, wall balls, running economy, recovery and what happens when you treat training like an engineering system.
Workbench
Always one project too many
Apps, smart homes, DIY, tools, LEGO, hardware and whatever rabbit hole currently deserves an unreasonable amount of attention.
03 / Field notes
I write when I have something worth documenting.
No content machine. No generic thought leadership. Notes from building, leading, training, experimenting and occasionally getting things wrong.
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Curiosity is the operating system.
The subjects change. The behavior doesn’t: understand the system, test it, measure it, make it better.